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Remember about moderation

Posted: Tue Jan 28, 2025 3:42 am
by maksudasm
To increase the effectiveness of engaging content, you must do some preliminary work with the audience. It needs to be set up, warmed up and relaxed, since new members are usually very timid and indecisive. They join the group, like something, save something, share something with friends, but almost never leave comments. "Nobody writes - and I won't!" So, the first piece of advice: to start, use simple formats and work at low speed.

If you have already figured out how to increase the level of engagement on social networks and prepared your audience for this, it is still better to use the services of front men. Ask your friends and acquaintances for help, asking them to comment or like a post, write reviews yourself. In other words, in order for the machine to work, it must be launched. At first glance, this is a fairly trivial technique, but this does not make it less effective.

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And the final 4 recommendations on how to increase the level of engagement on social networks:

Communicate with people in the same language - this will help to awaken in them the desire to communicate with you

Tell them yourself, ask them for their opinion. Behave naturally, match the chosen concept. It is quite simple, but many consider this method unworthy of attention and ignore it.

Remember that a well-formulated question is the first step to obtaining useful information that can be used to create a content plan and choose a direction. In other words, we follow the rule "demand creates supply."


At first, you can't leave any comment unanswered. If a visitor marked a post with a simple sticker, send him a sticker too. The main thing is to show that you value any comment. Avoid template responses. To encourage others to communicate, you need to show that you are involved in it.

Provide public answers to commercial questions

Please note that the question is from one person, and the answer is for all participants and visitors of the group. People can use different communication channels to submit a request: a message in the group, messenger or on the website. Perhaps you have already agreed on everything in personal correspondence, but in the group his question remained unanswered (this is what other visitors will see). The conclusion will not be in your favor. Therefore, a question asked publicly must be answered publicly.

Don't be afraid of negativity

Do not delete negative comments. You need to work with them! And the more detailed the answers, the better. It is very important to stay calm and be able to prove your case. By responding to negativity, you are once again advertising yourself. However, do not forget about the need to adhere to the communicative tone of communication.

Today, you can’t just publish content and let things slide. Take control. Use marketing and community management techniques. Create your own active audience that will turn into both your fans and your brand advocates.

Naturally, you can’t do without quality content – ​​this has already been proven.