The marketer who came up with the gift certificate can be called a genius. This is a solution that benefits everyone: both buyers (they save time and reduce the risk of guessing wrong with the gift), and the company (it increases sales and unobtrusively advertises itself). Certificates need to be prepared in advance. By the way, not every gift card will actually be used: some will remain lying around even after their validity period expires.
Sell even ordinary products during the holiday.
Is there anything obviously festive in your assortment? No problem: even such goods can be associated with the holiday, elegantly packaged and thematically displayed in the retail outlet. Or, for example, by holding a joint sale of these goods with traditionally festive ones: postcards, small souvenirs, treats.
Don't skimp on gifts!
Try to please your clients, even with a small gift: a branded pen, notebook, calendar, chocolate bar, etc. For the company, these are not such big expenses, but consumers are pleased. Consider this an investment in the future of your brand. Demonstrate generosity and warmth, show attention to clients on the eve of the holiday - and the target audience will thank you by widely disseminating information through word of mouth! And, by the way, do not forget about the corporate style: a branded souvenir is excellent advertising.
3 Examples of Awesome Holiday Marketing
It's time to get down to business! Let's look at examples from the practice of major brands, timed to coincide with Christmas and New Year. If some "template" suits you, use it, but in any case, include your own creative abilities and business sense.
Airbnb's New Year's Case: Uniting Souls
Which of the two alternatives would you prefer:
a thousand orders and customer hatred towards your brand;
zero sales and the sincere love of hundreds of thousands of people for your brand?
The choice in favor of the second ghana email list option does not raise any doubts. If you also think so, then it means that you realize the importance of the brand reputation.
In the vast majority of cases, it is better to lose a one-time profit, even a large one, but save the face of the company, than to prefer quick money.
Airbnb took this principle a step further in its 2017 New Year's Eve campaign, with CEO Brian Chesky practically forcing its target audience to adore the brand. And, by the way, the Airbnb staff who took part in the campaign were probably pleased, too.
The #OneLessStranger campaign cost Airbnb $1 million. It wasn’t a loss of profits, but an investment in the brand’s reputation: the company donated the money to 100,000 people with the goal of helping them.
This connects customers to the brand much more strongly than standard holiday marketing campaigns. The famous campaign kicked off on New Year's Eve, with Airbnb urging its customers and followers to follow suit. You can see the results by following the #OneLessStranger hashtag on Twitter.
Kindness and a warm festive mood are what distinguished this campaign.