Don't rush to sell right away
Your goal is to help the client make a choice before buying, not to sell. Letters should not contain the main message of forcing your product. The frequency of mailing also does not guarantee you an instant result. But the correct presentation of information can significantly reduce the time it takes to make a decision in your favor.
Try to educate your target audience, not sell to them. Your main task is to make a potential buyer real. Find their pressing problem that causes the greatest concern and requires a quick solution. Not only rationality but also emotions are involved here. But remember that balance is important, so do not immediately offer a ready-made solution to the problem.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The research uae email list showed that CTAs with the wording “learn more” instead of “buy now” are more effective. That is, a person is looking for solutions to their problem, not a purchase.
Choose the right time
A number of businesses show a high click-through rate only on Tuesdays and Thursdays. For other categories, mailings are most effective after working hours and even on weekends.
The number of campaigns you send per month, as well as the size and type of your business, also impacts your email click-through and open rates.
Conduct an analysis of your campaigns to determine the most profitable time for sending.
To optimize your emails, research your subscribers' behavior
Conduct analytics: how much time a person spent reading your letter, how he reacted to a particular topic, what exactly attracted his attention and made him follow the link, etc.
Let's say your potential customers are not showing the activity you expected. Experiment: change the position of the CTA button, its color and shape. Maybe the reason for your target audience's inaction is in the wrong content, an unattractive headline or letter design?
Analyze, try and you will definitely find exactly what will resonate.