Forget about clunky, error-prone sales tracking spreadsheets. We’re talking purpose-built software that lets you build and track every aspect of your sales pipeline, from lead generation to conversion and beyond.
A sales tracking system can help you double your deals usa numbers list without doubling your hours by automating tedious tasks, providing valuable insights into customer behavior, and much more. It helps you get there in the easiest way possible. So let's dive in!
Start by setting clear sales goals
No matter what line of business you’re in, setting clear goals is the place to start. They act as targets on which all your other efforts are based, and they’re metrics by which you can track progress, measure success, and identify areas for improvement.
To set your goals, start by defining your overall business goals. Then, break them down into smaller, measurable goals that are specific, achievable, and relevant to your business. For example, you might want to increase your monthly revenue by 20%, increase your number of new customers by 10%, or increase your customer retention rate by 15%.
Once you set your sales goals , sales tracking software allows you to track your progress in real time. Your goals are the benchmark for success, and if you’re not meeting them, you have the data to adjust your sales process accordingly.
Obviously, setting goals is just the beginning. Now we’ll dive into the workflows and sales tracking tools that will help you reach your goals.
Break down your goals into key performance indicators (KPIs)
Now that you have your overarching goals, you can break them down into smaller key performance indicators (KPIs). KPIs should measure every key aspect of your success, helping you measure your sales performance and identify areas where you need to improve.
Some common KPIs in sales include:
Sales revenue: the total amount of revenue generated from sales.
Conversion rate: the percentage of leads that convert into customers.
Sales growth: the growth rate of your sales revenue.
Average deal size : the average value of each sale.
Sales cycle length : The amount of time it takes to close a sale.
Lead response time : the time it takes to respond to a lead.
Pipeline value: the total value of potential sales opportunities.
When you dig deeper into sales activity tracking, you can analyze trends and patterns in your results and make data-driven decisions to improve. For example, if you notice your conversion rate is low, you might want to focus on changing your pitch or targeting more qualified leads.