For months we have been immersed in a “new normal” that, in one way or another, is here to stay. On this last Black Friday we have seen how retail sales have decreased by 12.7% while e-commerce has grown by 23% (according to Google ). We have acquired new habits and customs, also in the business field.
Technology in companies is now a key element in coordinating the business. However, among all of them, the trends for 2021 dictate that the most important will be those that help organizations to be more flexible and have a greater capacity to adapt to circumstances.
These are some of the trends highlighted in Gartner's Top Strategic Technology Trends for 2021 report :
Omnichannel and connected experiences: In today's marketing strategies, the most important thing is customer experience. Now that interactions are more mobile, virtual and varied, it is even more important to facilitate cross-experiences. We are therefore talking about 360º Marketing that provides coherence and cohesion to the brand.
Enhanced privacy: Technology that protects user data and saudi-arabia phone number data ensures their privacy is becoming increasingly important. According to the report, half of organizations will have implemented solutions that follow this line by 2025.
Operations from anywhere: Companies will be able to offer virtual and physical experiences for customers and employees from anywhere. The former will receive support from anywhere and the latter will be able to access company resources from wherever they are. This means going one step further in teleworking, since it takes into account secure remote access, improved digital experience, etc.
Artificial Intelligence: Companies must implement a solid engineering structure in Artificial Intelligence . Its main pillars are: DataOps, ModelOps and DevOps. Only in this way will performance, scalability, reliability and return on investment be achieved. This is important since, according to the report, only 53% of Artificial Intelligence projects make it past the prototyping phase.
Hyperautomation: This is the name given to the process in which companies automate as many processes as possible using appropriate tools. In the current state of digital transformation, this is essential. It is the key to operational excellence and organizational resilience. Brian Burke, author of the document, is clear: “Hyperautomation is now inevitable and irreversible. Everything that can and should be automated will be automated .”