Keys to useful and intelligent data visualization
Posted: Mon Jan 27, 2025 8:43 am
What good is data if we are unable to interpret it? Only when we give it meaning does it become knowledge. However, today the volume of information stored is such that our brain would be unable to assimilate it and draw conclusions. The solution? Technology, and in particular, data visualization systems.
We live in the information age and we are exposed to constant stimuli that our brain interprets and analyses to make decisions. Our consumption has multiplied in recent years due to several factors: more and more information is being produced ( social networks , devices, etc.) and we have more capacity to access this information thanks to the Internet. In 2020, the average daily time of Internet use was almost 7 hours through any device (smartphone, computer, tablet) and this figure is increasing. Our life is increasingly digital, which means that we upload and consume more data on the Internet, and that we can take advantage of it.
The same thing happens in the business environment: companies are able to obtain and store a huge amount of data about their customers but they do not have the tools or knowledge necessary to make decisions and take full advantage of them.
Data visualization tools
Data, as isolated records, does not provide any concrete meaning or value. If, as companies or individuals, we are not able to extract information from the data, it is useless. Therefore, we must find a way to create data visualizations that can do this interpretation for us, and that allow us to convert databases into real customers .
Why do you need data visualization? Grow your business
Data visualization is an example of how sometimes a picture is worth a thousand words . Or, in this case, a thousand sheets of data.
All professional sectors benefit from making their graphical benin phone number data displays more understandable. And each of them has different needs. The most common and simple graphics (charts, tables, maps, dashboards) are just the beginning: now there are heat maps, area charts, cartograms, histograms, highlight tables, matrices, polar area… these are more complex developments with which to show the result after applying our analysis techniques.
A data visualization screen is useful for many reasons. It improves customer management, with more personalized attention. By working with your databases and showing them the results, it will be much easier to convince them and for them to realize on their own the changes that your company needs.
Salesforce Business Dashboard
Source: Salesforce
It also helps us with strategic planning and real-time monitoring, two objectives that seem opposed but are necessary for each other: observing the data available allows us to modify actions based on results to achieve the long-term vision we have designed for our project. The only way to grow is by paying attention to the performance of each campaign, and creating graphs is useful for this.
In the world of Big Data , the tools and technologies that allow us to create graphics are essential to analyze large amounts of information, draw conclusions and make decisions based on accurate figures.
We live in the information age and we are exposed to constant stimuli that our brain interprets and analyses to make decisions. Our consumption has multiplied in recent years due to several factors: more and more information is being produced ( social networks , devices, etc.) and we have more capacity to access this information thanks to the Internet. In 2020, the average daily time of Internet use was almost 7 hours through any device (smartphone, computer, tablet) and this figure is increasing. Our life is increasingly digital, which means that we upload and consume more data on the Internet, and that we can take advantage of it.
The same thing happens in the business environment: companies are able to obtain and store a huge amount of data about their customers but they do not have the tools or knowledge necessary to make decisions and take full advantage of them.
Data visualization tools
Data, as isolated records, does not provide any concrete meaning or value. If, as companies or individuals, we are not able to extract information from the data, it is useless. Therefore, we must find a way to create data visualizations that can do this interpretation for us, and that allow us to convert databases into real customers .
Why do you need data visualization? Grow your business
Data visualization is an example of how sometimes a picture is worth a thousand words . Or, in this case, a thousand sheets of data.
All professional sectors benefit from making their graphical benin phone number data displays more understandable. And each of them has different needs. The most common and simple graphics (charts, tables, maps, dashboards) are just the beginning: now there are heat maps, area charts, cartograms, histograms, highlight tables, matrices, polar area… these are more complex developments with which to show the result after applying our analysis techniques.
A data visualization screen is useful for many reasons. It improves customer management, with more personalized attention. By working with your databases and showing them the results, it will be much easier to convince them and for them to realize on their own the changes that your company needs.
Salesforce Business Dashboard
Source: Salesforce
It also helps us with strategic planning and real-time monitoring, two objectives that seem opposed but are necessary for each other: observing the data available allows us to modify actions based on results to achieve the long-term vision we have designed for our project. The only way to grow is by paying attention to the performance of each campaign, and creating graphs is useful for this.
In the world of Big Data , the tools and technologies that allow us to create graphics are essential to analyze large amounts of information, draw conclusions and make decisions based on accurate figures.