Opt for a striking color combination

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You want to point out the next step they should take after reading the email. Even if consumers only glance at the email, you want a prominent CTA (call to action) to grab their attention.

To write an effective CTA, use these tricks:

Add action verbs
Use words of power
Use a sense of urgency (e.g. enroll NOW)
Notice howBoxycharmThe CTA instantly grabs your attention.


It goes without saying that a CTA should be the luxembourg mobile database next logical step. If your copy revolves around your new collection, the CTA should be consistent with the email’s theme. Thesubject line, the email body and CTA should all relate to the same subject.

8. Test
Why depend on assumptions when you can make data-driven decisions? Instead of assuming what type of copy works best for your audience, test it.

A/B testingit can save you a lot of time and money. It can help you figure out how to make your copy more effective.

Create two versions of your email copy and A/B test to see which performs better. Once you have the results, you can use the higher-converting email for the rest of your subscriber list.

Furthermore, the results will reveal what type of approach your target audience prefers. This will allow you to tailor all your future email copy to your audience’s preferences.

Final Thoughts