It is essential to have a multi-level “Menu” with a detailed list of all pages and sections of the site;
menu items can be divided into levels according to user expectations (for example, a more general first-level item “Cameras” is specified by second-level items – “DSLR” and “Mirrorless”);
the ability to search a website or catalog, allowing the customer to find the goods or services that interest them, even if they were printed with errors;
The search result should not lead to a blank page - it is better to place cards with descriptions of alternative or recommended products on it.
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7. Problems with the Call to Action button and its presence
The presence of a Call to Action (CTA) button is a must for a site that is effective in sales. At the same time, it should be located in such a way as to attract the attention of visitors and lead them to perform the target action. If the CTA button is poorly debugged, then the conversion may drop significantly.
UX/UI web design and, in general, the development of a selling website assume that the CTA button should be:
bright color;
large in size, so that it immediately catches the eye even in the mobile version of the site;
in a convenient place (best of all – at the top of the page, but can also be duplicated at the bottom);
briefly but meaningfully formulated so that it is immediately clear what action is expected from the user (for example, “Subscribe” or “Add to cart”).