(You can create a custom Source/Medium feed for Bing as well.) Here's the cool part — tracking your organic traffic doesn't just tell you how many people visited you. It tells you what companies came to usa consumer email database your site so you can send them to sales for nurturing or marketing for retargeting. Check out this sweet use case from Global Call Forwarding. Protip: Set up a custom feed filter for Source = Direct to tell you when users come to your site directly by typing in your URL.

Set up filters based on onsite behavior The average conversion rate is pretty low — somewhere in the range of 2 percent if you are lucky. This means 98% of site visitors poke around and then head off without ever taking action like leaving their contact info or downloading a white paper. To be fair, a lot of those people aren't in your target audience.