Converted 73.72% more than first russian number whatsapp time visitors
Spent 16.15% more per transaction
Examples from Bookings: Creating special experiences for returning visitors
Generating over $15 billion USD per year, Booking Holding is continually optimizing how to increase LTV from their customer base.
One simple way is through welcome messaging. When you land on the site, if you aren't signed in they encourage you to do so.
Gathering as much onsite-data is important for omni-channel strategies. If you are able to connect data across devices, you can use in-session behavior to create behavioral segments, triggering high converting marketing messages across channels.
Live product labels are a more unique web personalization example.
When used correctly, product labels can generate trust and a sense of urgency for the user.
Examples from Bookings.com: How to use website personalization with product labels
Personally, I haven't found an eCommerce site leverage product labels and live notifications more than Bookings.com. In fact, we put together a full case study on Bookings.com with numerous examples of their website personalization strategy here.
Feat Missguided
UK based Missguided is another example of web personalization at work.
Below, they dynamically insert product labels based on real time customer interactions.
Missguided category page with labels
7. Contextual email and loyalty program opt-in offers
Customer lifecycle marketing is an important concept for any eCommerce store.