To gain popularity while saving money, you will most likely need good search engine optimization (SEO). This is a long process that requires time to see even the smallest result. Therefore, it is a good idea to start preparing your site for SEO even before it is ready, following a proper web structure and hierarchy (h1, h2, h3, etc.).
In addition to optimizing your site itself, it’s your job to take care of what’s going on outside of it. Building trusted backlinks is just as important. It’s your job to monitor the links you add, as well as the ones pointing to your site. For this, you’ll need an additional SEO analysis tool.
With its help, you will not only control your personal backlinks, but you will also have the opportunity to analyze your competitors' strategy, including ads, keywords, and backlinks. There are dozens of suitable applications, such as SEMRush and Ahrefs, among the most popular.
These three things are good to think about once your cryptocurrency data site is up and running. But there are also some additional tools you'll likely need to add later. Here are the most important ones:
Tag Manager
If you are planning to run online advertising campaigns or want to have greater access to what visitors do while browsing your site, you will most likely need Google Tag Manager. This tool is a way to understand what actions your visitors take through tracking codes embedded in your site. With Google Tag Manager, you have access to information such as page views, clicks, engagement, and change history.
Email marketing system
Building a good customer list is also imperative as a business owner. That's why you need to have a good email marketing solution to quickly contact your customers.
Whether you want to build a list for an email newsletter or gather a list for sales and promotions, you can make your job easier with the help of an email marketing system. There are a number of options that will provide you with an easy way to send emails to your customers and help you be most productive thanks to the analytics they offer. In addition to automation, you can use email marketing apps to organize future email campaigns.
If you have an established social media audience or are on a mission to build one, but you’re not consistent in posting new content, you can use a social media management app that will help you schedule new posts for days in advance. In addition to scheduling, you’ll be able to track how your posts and accounts are performing to understand what’s working best for you.
Pop-up solution
Pop-ups are an incredibly effective way to attract more customers and keep your visitors interested in what you have to offer. They not only grab the visitor's attention, but also offer an immediate call to action.
Pop-ups are the first thing a customer sees when they enter your website. They can be customized to suit your needs and grab the user’s attention. With their help, you can establish your brand by showcasing your best products, selling points, and exclusive offers. And because this offer is easily accessible when someone enters your site, the chances of getting more conversions – sales and email collection – are significantly increased.