The word storytelling comes from English and is composed of “story” which means story and “telling” meaning to tell. However, it is more than a narrative, it is the art of telling stories using different techniques to convey a message in an unforgettable and memorable way.
Your message may not be worth much if you fail to convey it in the best possible way, even if it is brilliant. And even more so considering the amount of content and stimuli to which we are exposed 24 hours a day, it becomes necessary to develop differentiating elements so that your audience does not take you as something else and thus truly manage to charm the audience.
It is the art of telling, developing and adapting a story using elements such as characters, setting, message and conflict to convey a message in an unforgettable way by connecting with people on an emotional level.
Why is it important?
If we can tell good stories, we can guarantee that we are creating unique material. Whether it is a well-worn topic or a topic of general knowledge, the content will address a unique perspective: yours.
A good story sparks audience interest and identification. A great story will make the listener imagine themselves in the role of the main character. And a great story will make the listener walk through every step in the protagonist's shoes, suffering with him and facing all the obstacles that come along his journey. It will make the listener feel hopeful about overcoming a mobile number philippines conflict and thrill when this happens.
Apart from identification, stories awaken emotions, either by awakening a memory of something that happened to us or by empathy when we put ourselves in the shoes of the character.
What are the main elements of Storytelling?
Keep in mind that although there is no ideal recipe for telling incredible stories, there are four elements that are always present:
Message
It is important to have a good message, because if it is poor you will hardly be able to convey anything even if you use good techniques. The idea that is conveyed is what can transform and mark people's perception and leave a lasting impression on them.
Atmosphere
Events need a place to “happen.” When the setting is well described, it will be much easier to engage your audience.
Character
The character is the one who goes through the entire journey, the experience or undergoes the transformation with the message. It is important to ground it and make it credible for your listeners.
Conflict
It is the main factor that will cause audience interest. We can also see it as the challenge that arises to motivate the character to go through the entire journey.
A very simple conflict will not arouse much interest, as it will not generate identification. This element must be more elaborate and cannot have an easy solution. The conflict must be elaborate or deep to generate genuine interest.