Internet marketing (SMM) is a set of activities aimed at attracting and retaining customers on the Internet. It includes the following tools and methods:
search engine optimization;
contextual advertising;
social networks (Vkontakte, Twitter, LinkedIn);
messengers (Whatsapp, Telegram)
email marketing (email distribution).
Internet marketing strategy is developed taking into account the goals, principles of the company, according to its policy. Specialists use such methods as defining key promotion channels, developing spain phone number data a content strategy, analyzing the effectiveness of advertising campaigns, exclusive selection of style from a web designer and many other ideas.
The whole range of activities will work together to achieve the company's goals. Text optimization for online stores, large sites, landings differs from that intended for the promotion of information web resources.
Links
You need to build up your link mass carefully.
Links are:
natural:
partnerships;
with indication of the source;
links from forums;
links from aggregators;
purchased:
rental;
eternal.
Many sites offer to buy links. It is important that donors have a good reputation, high positions and similar topics.
So, who are your link neighbors? The rules of search engines are constantly changing, becoming more complex, and improving. Now robots evaluate not only the quantity, but also the naturalness of backlinks.
Commercial factors
Working out the following aspects that definitely affect the site's position in search results and its attractiveness to users will speed up the promotion of the web resource:
1. Quality and quantity of services, catalog.
2. Convenience of using contacts - phone, address, email, feedback (to quickly and freely contact the manager), chat bots.
3. Availability of reviews and ratings from customers.
4. Possibility to quickly leave a request.
5. Methods of payment and delivery of goods or services.
6. Information about the company: history, mission, values.
7. Availability of certificates and awards indicating quality.
8. Regular updating of useful unique content.
Analytics and reporting are working tools that determine which channels are most effective and which require improvement. Reports help track task completion and goal achievement, as well as analyze the results of the work done.
There is a separate performance indicator: we consider SEO KPI = traffic for 1 month/number of publications.