Christmas is coming, it's time to sell!
Posted: Sun Jan 26, 2025 7:11 am
37% of online Christmas purchases are made between December 1 and 15.
The online channel is becoming an increasingly popular medium for Christmas shopping. According to a recently published Google report , 29% of gift purchases and 66% of searches for gifts were made online during the 2013 Christmas season.
10/22/14
According to the trend in purchasing behavior around Christmas, in Spain, an increase begins to be seen in November , where most sales are made after the 25th of that month. However, since in Spain it is traditional to give gifts on Three Kings' Day , January 6, they usually maintain this trend after Christmas, until the end of the year.
The following image shows search behaviors by product category . In the taiwan phone numbers case of toys, searches are made more during the weekend until mid-December, when more searches start to be made during the week.
Evolution of Shopping
Another fact that stands out in the report is the increase in searches through mobile devices in different categories of the study, such as toys, music, consumer electronics or clothing. This data shows us that the Smartphone is increasingly present in our daily lives and that we are no longer just embedding it in our lives as a communication channel, it is also becoming a channel to obtain products.
These behavioral patterns are very valuable when managing Google AdWords campaigns , as they allow us to optimize every last cent of the campaign and make our ad appear when users search most frequently.
At BrandMedia we have professionals certified by Google AdWords , so your campaigns are in good hands. A prior study of the product or service you want to offer, as well as the search trends for it, allows us to get an idea of how much we should bid for each click you receive on your ad when it is triggered in the search engine. Although positioning in first place is usually almost immediate, what is important with Google AdWords is to fine-tune both the keywords you work with and the bid, to optimize your budget 100% without affecting the number of clicks and your profitability not declining.
The online channel is becoming an increasingly popular medium for Christmas shopping. According to a recently published Google report , 29% of gift purchases and 66% of searches for gifts were made online during the 2013 Christmas season.
10/22/14
According to the trend in purchasing behavior around Christmas, in Spain, an increase begins to be seen in November , where most sales are made after the 25th of that month. However, since in Spain it is traditional to give gifts on Three Kings' Day , January 6, they usually maintain this trend after Christmas, until the end of the year.
The following image shows search behaviors by product category . In the taiwan phone numbers case of toys, searches are made more during the weekend until mid-December, when more searches start to be made during the week.
Evolution of Shopping
Another fact that stands out in the report is the increase in searches through mobile devices in different categories of the study, such as toys, music, consumer electronics or clothing. This data shows us that the Smartphone is increasingly present in our daily lives and that we are no longer just embedding it in our lives as a communication channel, it is also becoming a channel to obtain products.
These behavioral patterns are very valuable when managing Google AdWords campaigns , as they allow us to optimize every last cent of the campaign and make our ad appear when users search most frequently.
At BrandMedia we have professionals certified by Google AdWords , so your campaigns are in good hands. A prior study of the product or service you want to offer, as well as the search trends for it, allows us to get an idea of how much we should bid for each click you receive on your ad when it is triggered in the search engine. Although positioning in first place is usually almost immediate, what is important with Google AdWords is to fine-tune both the keywords you work with and the bid, to optimize your budget 100% without affecting the number of clicks and your profitability not declining.