The Call to Action: from persuasion to sales

[mostakimvip06]

Call to Action: Immediacy on the Internet.
Click here! Calls to action are 2.0 elements that tell the user how to perform the action we want them to perform.
The “call to action ” in Spanish, is an element that is included in the design of a website, email, banner, etc., so that the user performs the action we are looking for for a specific purpose, which may be a purchase, filling out a form to request information or simply directing a user to a landing page .

call to action

The call to action is what will draw the user's attention to click. It will be like the GPS route that we show the user to take until they reach the destination we tell them. Therefore, it must have a persuasive power that is attractive enough for the user to do what we want them to do.

Calls to action within a website, email or banner are 2.0 advertising hungary phone numbers elements, which can be compared to the typical stands that we find in large stores for us to try a certain product, which in this case the final objective would be to buy. Like these stands , calls to action must be associated with a prior study of location, design, copy , audience we are targeting, etc., in order to meet the objectives.


We must bear in mind that, in the vast amount of information that can be displayed on a website, and the number of impacts that a user can receive per day, it is of great importance to arouse curiosity in our target audience. To do this, we must know as much as possible about the user we are addressing, always remembering that it is important to identify the problems that our audience has and to what extent the product or service that we are going to offer can solve it.

We must not overlook elements in call to actions that provide usability or ease for the user to carry out the action. Placing buttons, telephone numbers or forms in a clear and simple way can prevent us from losing clicks.

One advantage we can highlight about calls to action is that we can have total control over the number of people who have been impacted or clicked. Adding a tracking code to these can give us an idea of ​​whether the call to action is working as expected or not.

At BrandMedia, our philosophy when designing a website is that it should be an element to help sell, so the call to action is an essential element in our designs.