What functions does a Brand Manager perform?

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To understand this more clearly, it is best to analyze the functions of the brand manager , since it is a fairly versatile profession that influences several areas of a company.

The functions of a brand manager are:

Create and manage a company's brand or brands and everything related to it.
The design, brand vision, estimated value, style guides, design guides and base guide for the brand and its derivatives, among other important aspects.

Remember that aesthetic aspects are more important than we initially think, since colors and fonts, among other things, tend to stay in the user's "retina" longer than we think.

Plan and execute branding strategies
Starting with market and competition research, right through to managing brand exposure in the media.

My personal advice is to invest as much time as you think taiwan whatsapp number database necessary in this prior research, since this will be the basis of the strategy that you will implement in a more or less effective way in the future.

Coordinate and support the different teams that participate in the company
This includes everything from product development teams to marketing teams, as well as sales teams and basically any team that is directly related to the brand, the products and their performance in the market.

Managing the brand's presence on social media
And in any other digital or printed media.

Typically, it is the Brand Manager who makes the decisions regarding leaks that are made and that have a direct impact on the brand, that is, they are the ones who decide which story to tell to newspapers and magazines, at least those stories that are leaked voluntarily.

But not only that, if the figure of the Social Media Manager existed within the business , they would have to work together, informing the Brand Manager of all those actions on social networks that could affect, both positively and negatively, the company's online reputation.

Manage the budget that is allocated to the promotion of products and the brand
It should be noted that this particular function will depend on the internal functioning of the company, since, although the Brand Manager manages the budget related to brand strategies, the company is the one that decides whether to give him control over other areas such as the management of marketing strategies.

Know the brand and the company in its entirety
In order to be able to carry out their duties, it is important for the Brand Manager to perfectly manage the internal and external aspects of the company, from relationships to product development.

He is one of the members of the company who must best know the people and the functioning of each individual that makes up the organization.

Analyze the results obtained from marketing campaigns and brand strategies
This is an important function, considering that these results directly reflect the impact and reception that the products and the brand behind them have in the market and among the general public.

Provide support during resolution of brand or product related issues
Remember that the Brand Manager must have a thorough understanding of how the company works and everything related to the brand, so problem-solving is also part of their duties.

Of course, as I mentioned before, in those problems or challenges that have to do with the image that is given to the outside world and could affect it both positively and negatively.

As you can see, Brand Management is a profession that has extensive participation within companies, more specifically in everything that is related to or that directly or indirectly influences the brand or image of the company.