How to attract the ideal buyer?

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The first step to start selling is finding someone to sell to. Are you one of those who identify leads intuitively? Do you look for buyers on lists or LinkedIn? Well, instead of trying to reach your entire target market and try to convince them to be interested in what you offer, it is much more effective to focus on people who are already interested .

Most buyers search online for the information they belgium email list need before they contact a seller. If you can find those already interested buyers, you will make your sales process much easier. That's what inbound sales is all about : helping modern buyers sell.

To identify and attract the ideal buyer, you need to define what your product or service can and cannot help them with. It's a multi-step process : first, you create an ideal consumer profile, then you build 'personas' based on that profile you've created, and finally, you locate consumers who are at the right point in the buyer's journey.

This is a process similar to the creation of buyer personas in inbound marketing, which if you follow our blog, you probably already know. There are cases in which the result was not what was expected.

The worst thing that can happen to a company is to alienate its most loyal followers or brand lovers because they do not feel connected to the new brand design.

For example, the American clothing company GAP decided to completely change its logo without warning in 2010. The new design did not last even a week on the market, and it returned to using its previous design after popular pressure from users on its social networks.