What is brand experience? — 5 success stories
Posted: Sun Dec 22, 2024 6:50 am
We best remember those moments that generate emotions in us, and that is what brand experience is based on.
The relationship between brands and consumers has long since changed, leaving hierarchical connections behind.
Today, clients want to talk to them and involve them in their lives, they seek to establish peer-to-peer relationships.
To achieve this, brands need to understand their fans, know what they want and when they want to consume it.
When this understanding happens and they manage to project a brand experience, success is within reach.
Let's see what exactly brand experience is and how to create it, but let's also see how important it is to share those experiences.
We will end the post with examples of some brands that manage to mobilize our inner self almost every time they want to.
What is brand experience?
Brand experience is not built, it is perceived.
Brands already know that it is not enough to sell telegram group philippines products or services; their offering must be accompanied by experiences and emotions; they must be able to make the user vibrate; they must transmit to their public the values and ethics that they declare as their identity.
Brand experience is the emotion that a user perceives from the action performed by a brand, so that they feel involved in that experience.
In this sense, the digital reputation of the brand must be constantly monitored and cared for, both by the company itself and by the managers or employees who represent it.
Think about clothing stores like Stradivarius or Zara.
Don't they have a particular smell when you enter?
They want to project sensory experiences through the air fresheners in their stores, thus enhancing brand recall.
Foundations or pillars of brand experience
Brand experience is, of course, based on the pleasurable feeling a consumer feels when exposed to the brand.
It is the moment when the consumer acquires an emotional commitment to the brand, something that brings them closer to making a purchase decision, something unique and particular to each individual.
But what do brands need to achieve this?
There are numerous variables that influence a buyer's brand experience, such as packaging or price.
And also some specific to each sector, such as delivery time, if we are talking about an e-commerce.
However, let's discuss the 3 basic pillars that, in my opinion, help to achieve a brand experience.
I invite you to add yours at the end of the post, in the comments.
The relationship between brands and consumers has long since changed, leaving hierarchical connections behind.
Today, clients want to talk to them and involve them in their lives, they seek to establish peer-to-peer relationships.
To achieve this, brands need to understand their fans, know what they want and when they want to consume it.
When this understanding happens and they manage to project a brand experience, success is within reach.
Let's see what exactly brand experience is and how to create it, but let's also see how important it is to share those experiences.
We will end the post with examples of some brands that manage to mobilize our inner self almost every time they want to.
What is brand experience?
Brand experience is not built, it is perceived.
Brands already know that it is not enough to sell telegram group philippines products or services; their offering must be accompanied by experiences and emotions; they must be able to make the user vibrate; they must transmit to their public the values and ethics that they declare as their identity.
Brand experience is the emotion that a user perceives from the action performed by a brand, so that they feel involved in that experience.
In this sense, the digital reputation of the brand must be constantly monitored and cared for, both by the company itself and by the managers or employees who represent it.
Think about clothing stores like Stradivarius or Zara.
Don't they have a particular smell when you enter?
They want to project sensory experiences through the air fresheners in their stores, thus enhancing brand recall.
Foundations or pillars of brand experience
Brand experience is, of course, based on the pleasurable feeling a consumer feels when exposed to the brand.
It is the moment when the consumer acquires an emotional commitment to the brand, something that brings them closer to making a purchase decision, something unique and particular to each individual.
But what do brands need to achieve this?
There are numerous variables that influence a buyer's brand experience, such as packaging or price.
And also some specific to each sector, such as delivery time, if we are talking about an e-commerce.
However, let's discuss the 3 basic pillars that, in my opinion, help to achieve a brand experience.
I invite you to add yours at the end of the post, in the comments.