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Product display is more direct
Companies can display products directly on their own websites or social media without the involvement of middlemen. In this way, product display is more direct, and companies can more flexibly present product features, stories and values. This direct display method helps to increase the attractiveness of the product, highlight its uniqueness, and arouse consumers' interest. It not only provides a better consumption experience, but also helps to increase the conversion rate.



D2C deeply manages customer relationships, and chinese overseas america database Pinkoi shares good designs through its official LINE account

▲ Successful case of D2C/DTC in-depth management of customer relations: Design e-commerce platform Pinkoi uses LINE official account to "share good designs"





iple channels before purchasing, while Accenture research found that 88% of consumers browse and select products online, and then choose to purchase in a physical store. These data show the importance of omni-channel operations. Brands should establish their own image and voice on various communication channels, so that every touch point can become an opportunity to enhance the brand image and convert sales.

The multi-channel D2C/DTC business model allows companies to reach more consumer groups. Companies can sell products through different channels, such as official websites, e-commerce platforms, social media, etc., and provide different products and services based on the characteristics of each channel to meet different consumer needs.