Define an action at the end of the video

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In addition to the general goal of directing the video to move the business relationship toward the final sale, think about the small steps that will help you achieve this. These small steps are CTAs or calls to action.

Always make it clear what will happen when the founder email list video is over, what is the next step? Define a CTA where you establish what will happen next. Your prospect can access a demo, fill out a contact form, schedule a meeting with you or even if they are not yet in a phase for such a commercial contact and need more information, it could be interesting to offer them a manual or downloadable material of interest.

4. Be clear about the video style
You need to define what your sales video will be like. Do you prefer an animated video or a real image where you appear? To decide which style best suits you, you need to think about your buyer persona . Having identified what they are like and knowing which message will best impact them will make the task of choosing one style or another easier.


If you prefer an animated video, it is important to work with an agency that specialises not only in video, but also in industrial marketing. If you prefer to appear on camera, you should pay attention to body language, the background, the lighting, the speech... without a doubt, you should support all these more specific contents with an agency that can help you create a video that meets your objectives.