Precautions when increasing the volume of leads

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First, it is not easy to double the volume of Marketing Leads overnight. Qualified Leads take time and a buying process must be followed, from learning to considering a solution.

There are ways to “speed up” the generation of new leads, such as increasing investment in paid ads , ads on other platforms, distributing flyers in the city center or any other mass action.

The thing is, these initiatives will cost more money, they may bring leads that are not ready to buy right now or with profiles that are not very interesting for the company. The acquisition cost can go up too much and you may not get a return on that investment.

In addition, increasing the volume of leads without a prepared and efficient sales team can overload the salespeople's schedule with opportunities that will not close in time, and the investment in Marketing will have been in vain. In addition, you will be "burning the market" by approaching people who are not ready to buy now, but who could buy in the future, and wasting the valuable time of your sales team.

The false impression of productivity
On the other hand, we will analyze the hypothesis of doubling sales activities. Making twice as many calls, emails, meetings and visits does not mean twice as many results, for a very obvious reason: the time your salespeople have available on a daily basis will not double, but will remain the same.

Demanding more tasks and activities, more volume, more, more, more, is to greece whatsapp resource encourage brute force, a war in which there are no winners. Brute force always loses against technique.

It creates a false impression of productivity, because the team is constantly busy and overloaded. You can try to motivate them, which is also important for sales professionals, and "knife-wielding warriors" can even win a one- or two-month war, but they will not win the year.

Yes, sales involve motivation, perspiration, attitude… but, nowadays, it also involves intelligence. Working smartly produces more results than working like crazy, especially in a market context where customers come much more informed, coming from social networks and Google searches .

Sales teams must get out of the war zone and into a zone of peace. Success in sales must be proportional to the quality of life that the job generates.