How to Use Web Push Notifications to Compliment Your Email Marketing Strategy

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There are a large variety of marketing platforms out there today. Email, web push, in app messaging, social media, and more. It can be difficult for businesses to determine what the right digital marketing strategy should be for their specific brand. The road to success will look different for everyone, but there are some general rules almost everyone can benefit from.

The truth is, most brands will find success from utilizing numerous marketing channels in a cohesive way to provide their audience with useful and engaging information. Sometimes called multi-channel or omni-channel marketing, this form of marketing should provide a seamless user experience across the various platforms. This is what your customers want. A study from Zendesk shows that nearly 90% of customers expect more effort to be put into providing this seamless experience.

So, let’s take two popular channels in the digital marketing world today: email and web push notifications. Email remains a very popular way to interact with your audience. And by very popular we mean…there are sweden telemarketing data over 4 billion email users around the world. But, with its decreasing effectiveness due to an overabundance of messages, it can fall a little flat. That is where web push comes in. Utilizing the strengths of web push along with the strengths that email marketing does indeed still have, you create a much better experience for everyone involved.

What does that look like? For starters, you have to understand the inherent strengths and weaknesses that both channels have. With that information, you can craft campaigns that work to amplify the strengths, and diminish the weaknesses. Let’s take a look at some of the best ways you can use web push to compliment and boost your email marketing strategy.



Time Sensitive Messages Shine with Web Push
The average amount of time it takes for a user to view an email is nearly six and a half hours. If you have a time sensitive message, that stat does not look very appealing. Web push notifications? They’re delivered instantly to a user’s desktop or mobile device. If you’re running a flash sale or any other type of limited time offer, the success of the sale is in part dependent on whether or not people are aware of it.

Or, say you’re hosting a livestream or webinar on your website. Sending a series of emails in advance to get people to register and to alert them is great. But, come the time of the event, sending a push notification will be much more helpful. It is this combination of platforms that will help ensure greater success.

email and web push
An example notification alerting a subscriber that their order has been delivered


Other time sensitive information includes updates such as delivery notices, as seen in the above example. Users expect these type of real time updates about important events, and web push is a great way to get that done. You can even set these up as automated notifications, which you can read more about here.



Long Form Content is Suited for Email…but Web Push Can Boost Visibility
Web push notifications are short and get right to the point. When it comes to long form content, email is a better option for getting your message sent. Maybe you’ve got information about a new line of products, a competition you’re starting, or are just sending a newsletter updating users on your brand. Email marketing is made for these types of updates and remains an effective tool for doing so.