5 statistics you should know to make the leap into video marketing

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Audiovisual strategies are increasingly being implemented in industrial marketing and B2B businesses. If not, just take a look. Look at your professional social networks like Linkedin or the newsletters you receive in your email. They all have videos. Small, short, easy to produce, high impact, launched by companies like yours…

Video is a marketing tool that serves to finance directors email list communicate the products and/or services offered by your company and impact your target audience. In recent years, its use has become more popular thanks to a significant reduction in production costs, so introducing audiovisual content into your business's marketing strategy is undoubtedly a great opportunity.

Help your customers remember the products or services you offer for a longer period of time. These marketing actions use sight and hearing at the same time, which makes it easier for users to remember your brand better when you use a video.

How can you take advantage of video? Video is a very effective tool for attracting new customers. In fact, it is very easy to generate leads thanks to video marketing . In addition, given the current situation we are experiencing due to Covid-19, you can adapt your marketing strategy to this new stage by using audiovisual content to achieve greater impact.