Let's start by saying that this book, which is two decades old, is still very relevant today. Permission Marketing is a term created by one of the greatest experts in the field, Seth Godin, who also wrote the book of the same name.
In 1999, Godin already realized that traditional tactics would no longer be effective, or at least would be less effective. Instead of constantly interrupting people with ads, companies should obtain permission from their customers to contact them, and only then would they gain their attention.
The book explains the actions used today in Inbound Marketing and content marketing. It explains how to promote voluntary acceptance from consumers and offers advice on how to improve marketing effectiveness by building long-term relationships with customers, creating trust and building brand recognition.
Gary Vaynerchuk knockout
Looking to better understand social media and the great duel between brands for attention on these platforms? This is a good book tip on digital marketing.
The book addresses how the one-sided fight promoted by traditional argentina whatsapp data marketing has changed with the arrival of social media. In the author's view, social media has transferred the fight to a new arena, where consumers are ready to challenge companies, expressing their opinions and interests before buying anything.
Full of case studies and examples of successes and failures, the book provides valuable tips for companies and challenges them to change the focus of their interactions with consumers. The suggestion is that brands make users, potential customers, laugh, think, play and feel valued. The examples cover the social media platforms Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, Vine and even Google+.
Purple Cow by Seth Godin
If you are interested in marketing, you have certainly heard of this book. Seth Godin, one of the most influential marketing professionals, shows in “Purple Cow: Transform your business by being remarkable” that to be remarkable you need to adhere to the meaning of the “purple cow”.
For Godin, the purple cow represents a new P in the promoter marketing mix. He argues that not only people directly involved in the brand's marketing will promote it, but also everyone who gets involved with it.
Being different, a purple cow, will allow you to attract attention and thus get people to contribute to the dissemination of products and services in the market.