Conduct a study of your current customers to outline details of your buyer persona

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Once you've done some of the mind mapping work to create your personas, it's time to start expanding it with real data from your customer database. Check your CRM, old customer lists, and try exploring your competitors' customers.

Consider the demographics of these real people and compare and improve the profiles you created in the previous step. You should also consider the segments you want to reach – exceptions to design directors managers email list your current customer base may be an indication that there is a broader target audience out there for you. You will just need the right content and inbound marketing strategies to reach them.

4. Conduct surveys to achieve better results
A survey is a great tool to determine what your customers prefer and expect from your brand, but it's also the best way to test assumptions about your buyer persona and fine-tune the details.

To conduct your surveys, create a sample audience segment from the list of customers you’ve collected. Focus on finding customers who meet two requirements: they match your specific segments and they are willing to answer a few questions . Start this process by reaching out and asking them to participate in improving the services you provide them; an email with closed questions is the best solution in this case.