How to make LinkedIn a B2B sales tool

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From its early days as a business networking and job search tool, LinkedIn has become a great lead generation tool and a widely used resource for marketing and sales professionals. As in-person trade shows and meetings have given way to virtual events and digital networking , companies' marketing budgets are shifting toward social media and other online channels.

It's time to take advantage of the potential of a social network that has become the favorite of B2B professionals.

Until recently, LinkedIn was a platform for coo email list finding a job. Today, it is a social network for establishing professional relationships , a platform that is easy to use, so investing relatively little time can yield very interesting results. But like everything, to make it worth the effort, you have to know it well. These tips can help you get the most out of it:

Create a quality profile to generate leads
It may seem like obvious advice, but you only need to take a look at LinkedIn to see that some profiles are very clear and others are much more confusing. You only have two seconds to make a first impression.

Our LinkedIn profile is a digital business card , similar to the paper business cards we used in face-to-face meetings. It is the first thing that anyone who wants to make contact sees, so it is essential that it is attractive and up-to-date. It is worth taking the time to think about highlighting our strengths and making sure that it is clear what we do.