Reconnecting with mall consumers: 4 key trends

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The Covid-19 pandemic has greatly impacted our daily lives. If before we went to a shopping centre to do our shopping, or even visited several establishments to buy different products, now we are more inclined to either buy everything in the same place or even do it directly online.

The health crisis has brought about profound changes in our consumer habits , which have also changed our preferences when it comes to purchasing products and services. Over the past year, 70% of Spanish consumers have been most concerned about the quality/price ratio of what they buy, and 49% show particular interest in security when purchasing products and services , according to KPMG Spain.

The consolidation of new controlling directors email lists consumer habits, together with other relevant changes associated with consumer behavior, have led to new trends to which B2C companies will have to respond in order to adapt to this new scenario.

As a manager or marketing manager of a shopping centre, you have probably considered hiring the services of an agency to provide support in design, communication actions or social networks. Traditionally, these functions were called “ advertising agency ” and were usually carried out by companies that were within a certain geographical proximity.

In this post we want to give you compelling reasons to focus your focus on agencies specializing in your sector: shopping centers .

It is important that you do not limit your search radius for the best agency to your city or nearest environment. Nowadays, teams have the necessary means to work from any location in the world .