Below, we'll explore the most important local SEO factors that will help you connect with nearby customers and stand out in local search results.
Your Google My Business profile is often the first impression potential customers have of your business in local search results. A well-optimized GMB listing ensures accurate and up-to-date information and improves your visibility in the Local Pack and on Google Maps.
How to optimize GMB:
Claim and verify your GMB listing.
Add a detailed description, the correct category, business poland phone number hours, and high-quality images.
Use relevant keywords in your GMB description, but keep it natural.
Update your profile frequently to reflect changes or promotions.
2. PAN consistency (name, address, telephone number)
Consistency of your name, address, and phone number (NAP ) across all online platforms is crucial. Search engines use this information to verify that you are who you say you are. Inconsistent or incorrect data can confuse search engines and lower your local rankings.
Tips for PAN coherence:
Use the exact same format and spelling of your business name, address, and phone number everywhere (website, GMB, directories, social media profiles).
Periodically audit listings to correct discrepancies.
Take note of suite numbers, abbreviations, and punctuation marks and use them consistently.
3. Local citations and directories