Prospecting on LinkedIn: check out valuable tips to get this step right!
Posted: Thu Jan 23, 2025 7:07 am
LinkedIn offers much greater potential for prospecting clients than just building a lead database. Within this social network, you can connect with your prospects individually, in a way that would not have been possible just a few years ago .
Consider that the prospecting process consists of attracting the attention of people interested in your solution, and then getting in touch and starting a relationship with this potential client, until the moment they are ready for the next step, purchasing your solution.
And it is possible to carry out this entire process via LinkedIn, without having to direct the person elsewhere or change your contact method.
In other words, this platform has features that favor prospecting in all its essence, from filtering those with a profile for your business, to maintaining a more targeted conversation.
What makes all this easier is that on LinkedIn you can find all the relevant data for successful prospecting, including contacts, information, detailed and updated professional history, aligned with being a space for intelligent interaction.
Some interesting facts about LinkedIn:
Huge network of potential connections, since in addition tunisia whatsapp data to your network of connections, you have access to the network of all the people you are connected to;
It is a social network largely focused on business;
It holds the title of the largest professional social network in existence, with no less than 500 million users ;
Facilitates connections between people and companies that share the same professional interests;
Since the focus of this social network is not on personal, family and friends posts, the competition for user attention is smaller compared to other social networks, such as Facebook and Instagram ;
It enables a more assertive approach, facilitating interaction, greater engagement and avoiding cold calling .
Reasons to prospect on LinkedIn
Common goal in the network
Basically, the goal of those who are present on LinkedIn is to improve their professional lives. With this, a potential client there, being part of your network of connections, has a much greater chance of having a demand for your solution.
Connections of connections and common interests provide a rich and advantageous networking network .
Rich user base
In addition to the fact that there are more than 500 million users, they are engaged people, with goals similar to yours.
In other words, LinkedIn prospecting is a more assertive process, since your target audience will become part of your connection, just because of common goals.
For B2B companies , in particular, in addition to networking, this social network demonstrates high potential for prospecting resources.
Amidst a rich contact base, people who are ready to start a conversation and learn more about how your business can benefit them.
Data proves prospecting results on LinkedIn
Data taken from a study carried out by the Harvard Business Review emphasizes that LinkedIn is a great tool for generating revenue, as well as being a true blue ocean of opportunities, since it is currently still a little explored network, as Rock Content puts it .
Information from this study shows that:
Over 90% of enthusiasts and 65% of casuals use LinkedIn to research potential clients before approaching them;
Less than 15% of enthusiasts (and none of the casual users) use the network's tools for active prospecting;
Among enthusiasts, more than 40% saw direct results from LinkedIn in their sales , compared to less than 20% of casual users.
Consider that the prospecting process consists of attracting the attention of people interested in your solution, and then getting in touch and starting a relationship with this potential client, until the moment they are ready for the next step, purchasing your solution.
And it is possible to carry out this entire process via LinkedIn, without having to direct the person elsewhere or change your contact method.
In other words, this platform has features that favor prospecting in all its essence, from filtering those with a profile for your business, to maintaining a more targeted conversation.
What makes all this easier is that on LinkedIn you can find all the relevant data for successful prospecting, including contacts, information, detailed and updated professional history, aligned with being a space for intelligent interaction.
Some interesting facts about LinkedIn:
Huge network of potential connections, since in addition tunisia whatsapp data to your network of connections, you have access to the network of all the people you are connected to;
It is a social network largely focused on business;
It holds the title of the largest professional social network in existence, with no less than 500 million users ;
Facilitates connections between people and companies that share the same professional interests;
Since the focus of this social network is not on personal, family and friends posts, the competition for user attention is smaller compared to other social networks, such as Facebook and Instagram ;
It enables a more assertive approach, facilitating interaction, greater engagement and avoiding cold calling .
Reasons to prospect on LinkedIn
Common goal in the network
Basically, the goal of those who are present on LinkedIn is to improve their professional lives. With this, a potential client there, being part of your network of connections, has a much greater chance of having a demand for your solution.
Connections of connections and common interests provide a rich and advantageous networking network .
Rich user base
In addition to the fact that there are more than 500 million users, they are engaged people, with goals similar to yours.
In other words, LinkedIn prospecting is a more assertive process, since your target audience will become part of your connection, just because of common goals.
For B2B companies , in particular, in addition to networking, this social network demonstrates high potential for prospecting resources.
Amidst a rich contact base, people who are ready to start a conversation and learn more about how your business can benefit them.
Data proves prospecting results on LinkedIn
Data taken from a study carried out by the Harvard Business Review emphasizes that LinkedIn is a great tool for generating revenue, as well as being a true blue ocean of opportunities, since it is currently still a little explored network, as Rock Content puts it .
Information from this study shows that:
Over 90% of enthusiasts and 65% of casuals use LinkedIn to research potential clients before approaching them;
Less than 15% of enthusiasts (and none of the casual users) use the network's tools for active prospecting;
Among enthusiasts, more than 40% saw direct results from LinkedIn in their sales , compared to less than 20% of casual users.