Your Instagram profile for businesses

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The Instagram app is available for free to private and business users alike. Once you download the app on your mobile device, you only need to enter an email address and password . Both setting up and managing Instagram is relatively simple. You only need to enter a username, a short bio, and a profile picture, and your business profile on Instagram is set up. We explain each one below: 1. Username – If you want to use Instagram Business, you’ll probably find it helpful to use the same name you chose for your other social media accounts, which is usually the name of your business or brand. The username will then appear just below your profile picture.
2. Short bio – The second most important part is a description of your business of up to 150 characters . There are no specific guidelines for bios on Instagram. However, the limited space is a challenge as you need to be as direct and precise as possible in order to briefly explain what your company does and what Instagram users can expect from your profile. The more well-known your brand is, the easier it will be to write this part. Some companies on Instagram use their motto as their bio, such as, for example, realtor email database the sports goods manufacturer Nike with its slogan “Just do it”. It is common for many companies to use the relevant hashtags used by their customers to find their company in this space (at most the three most important ones). Another priority element for the bio is the link to your website, the only link that this online platform links to so far. Because Instagram does not offer the space to include the Legal Notice, some companies use this link to link directly to the Terms and Conditions section on their website. If you want to know more information about how to write the Legal Notice, visit our guide on this subject.
3. Profile photo : most companies choose their own logo as their profile photo. If you choose a different image, it should be the same one you use on other platforms as much as possible. Remember that brand recognition plays a key role. Because your chosen profile photo will automatically appear in a circle, you need to make sure it looks good in that format and that no relevant details or information are lost. It should also be high enough in resolution to be viewed online. If you're unsure, it's best to choose the highest resolution image, even if it's only displayed at a diameter of 100 pixels on Instagram.

Important Settings
After setting up your Instagram profile for your business, it is important to take care of some important settings. One of them is to activate push notifications whenever you receive likes, comments and followers or when someone mentions your brand in real time, since alerts allow you to react quickly and have full control over your account. As with other social networks, on Instagram it is also very important for companies to stay active and continually try to promote interaction and engagement with their followers . Only in this way is it possible to achieve success on Instagram for your business.

First steps
Once you have created and configured your profile correctly, you can take your first steps on the platform and learn how to get to know it. Instagram is very useful not only to strengthen the presence of your brand or business on the Internet, but also to find inspiration and gather information about the behavior of your main competitors. Additionally, you can identify influencers and opinion leaders within the industry. The most important thing here is that you start communicating with others, giving “Likes” and commenting on the content posted by other users. Perform searches for tags and keywords, let yourself be inspired by others and discover topics that may be of great interest to your target audience. You can use different tools to identify relevant hashtags, such as Rite Tag . Remember that hashtags are a very important topic on Instagram, which we will look at in depth in the second part of this guide.