Avoid sending from impersonal email addresses

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The optimal size should not exceed 41-50 characters, to ensure that it is fully visible on mobile devices as well. Take a few minutes to put yourself in your recipient's shoes and think about whether your subject will attract their attention. Consider, based on your target audience, whether it is advisable to use (not overuse) emoticons.

Preview text . We are talking about the small text that can be seen below or below the subject before opening the email. Whether it is indicated directly with HTML code or defined from an compliance directors email list email marketing platform (there are many that allow you to add it as another field), pay attention to those first preview lines, intended to provide context, attract the user's interest and make it clearer what they will find if they open the email.
Open rates in email marketing

Timing of sending . What time is best to send your emails? There are no unique recipes here, there is no perfect day of the week and time for everyone. Obviously, it will always depend on your target audience: B2B or B2C environments, sector, country… This is one of the elements that is usually assessed with A/B tests.

Expectations . Are recipients expecting your email? For example, when we download some kind of material from a website (an ebook, a guide, etc.), we tend to expect an automatic email delivery of that download. The timing is always going to be good (we are looking for information at that very moment) and expectations are clear. That is why these emails usually have very high opening rates.

This level of interaction is not always possible, but we should always ask ourselves whether our recipients expect us to contact them or whether they will perceive it as an intrusion.