B2F: how the market's relationship with agribusiness is growing
Posted: Thu Jan 23, 2025 6:42 am
Now, the big trick in marketing is precisely identifying the characteristics that make each audience unique so that they can be worked on to their full potential.
And this is what happens with agribusiness . Rural producers have very specific characteristics that do not fit into sales models for companies or end consumers.
Therefore, to understand and apply B2F , it is necessary to understand how its decision-making takes place. After all, it is at the center of a wide range of stakeholders in its products. Professionals and companies in inputs, technology, financial services and regulations, originations, extension and promotions are just some of them.
But there is a crucial issue in agribusiness marketing . Because it is not enough for marketing to be concerned with generating value before, during and after the processes on rural properties. In addition to the singapore whatsapp data functional aspects of the business, the emotional and social aspects of the producer must also be part of B2F .
The problem is that rural producers do not see themselves as either a company or a consumer. After all, they do not really have the characteristics of either. Therefore, when they need to make a decision, they do not only consider technical details, cost-benefit or their investment strategy, for example.
The B2F model needs to consider what the producer considers, which are often very personal factors. Their position in the cooperative, in the group, and even in the location where they live are some of them. This fine line between the agribusiness client and the consumer is what should be the focus of B2F communication .
Sector starts 2022 at a fast pace
In recent decades, agribusiness has undergone significant changes. The professionalization of producers and the consolidation of the sector have changed marketing practices. They have also led agribusiness companies to understand the need to reallocate investment resources, focusing precisely on specialized marketing.
Thus, if previously communication resources were basically focused on contact with a few producers, now investments are made to develop relationships with the entire market.
The year 2022 is a good example of the return on these investments in B2F . There is practically unanimity among experts that these will be challenging months for most sectors. The presidential elections and high inflation, with stratospheric Selic rates, leave no doubt. But agribusiness cannot complain.
Although January is traditionally a month with fewer shipments, the agribusiness trade balance started the year with a positive balance of US$ 7.7 billion, according to data from the Institute of Applied Economic Research (Ipea) released in February.
The sector, in fact, was the major driver of the Gross Domestic Product (GDP) in 2021, pointed out by experts as practically the only driver of the Brazilian economy this year. With a responsibility of this size, more than ever, agribusiness needs its own efficient strategy, such as B2F .
And this is what happens with agribusiness . Rural producers have very specific characteristics that do not fit into sales models for companies or end consumers.
Therefore, to understand and apply B2F , it is necessary to understand how its decision-making takes place. After all, it is at the center of a wide range of stakeholders in its products. Professionals and companies in inputs, technology, financial services and regulations, originations, extension and promotions are just some of them.
But there is a crucial issue in agribusiness marketing . Because it is not enough for marketing to be concerned with generating value before, during and after the processes on rural properties. In addition to the singapore whatsapp data functional aspects of the business, the emotional and social aspects of the producer must also be part of B2F .
The problem is that rural producers do not see themselves as either a company or a consumer. After all, they do not really have the characteristics of either. Therefore, when they need to make a decision, they do not only consider technical details, cost-benefit or their investment strategy, for example.
The B2F model needs to consider what the producer considers, which are often very personal factors. Their position in the cooperative, in the group, and even in the location where they live are some of them. This fine line between the agribusiness client and the consumer is what should be the focus of B2F communication .
Sector starts 2022 at a fast pace
In recent decades, agribusiness has undergone significant changes. The professionalization of producers and the consolidation of the sector have changed marketing practices. They have also led agribusiness companies to understand the need to reallocate investment resources, focusing precisely on specialized marketing.
Thus, if previously communication resources were basically focused on contact with a few producers, now investments are made to develop relationships with the entire market.
The year 2022 is a good example of the return on these investments in B2F . There is practically unanimity among experts that these will be challenging months for most sectors. The presidential elections and high inflation, with stratospheric Selic rates, leave no doubt. But agribusiness cannot complain.
Although January is traditionally a month with fewer shipments, the agribusiness trade balance started the year with a positive balance of US$ 7.7 billion, according to data from the Institute of Applied Economic Research (Ipea) released in February.
The sector, in fact, was the major driver of the Gross Domestic Product (GDP) in 2021, pointed out by experts as practically the only driver of the Brazilian economy this year. With a responsibility of this size, more than ever, agribusiness needs its own efficient strategy, such as B2F .