Influencer Marketing When the Audience Trusts Opinion Leaders.

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Tools: Use data from Google Analytics, customer surveys, or social media to refine your audience profile.
Bonus: How to learn more about your audience?
Conduct surveys using Google Forms or Typeform.
Use comments and reviews on social networks.
Track customer behavior on your site using heatmaps.
Step 4. Developing a strategy and choosing promotion channels
Define the main directions
Based on your goals and audience analysis, select key areas:
Content Marketing bulk sms israel Creating a blog, articles, videos.
Social Media: Being present on platforms where your audience is active.
Email Marketing: Newsletters with an emphasis on personalization.
Advertising: Contextual, targeted, native.
Evaluate promotion channels
Analyze which channels are best suited:
SEO: For long term organic traffic.
PPC: For fast results.

Example: For B2B companies, it is more effective to use LinkedIn and email marketing, and for B2C, Instagram and TikTok.
Marketing plan
Step 5. Budget planning
Resource allocation
Calculate the budget for:
Content creation.
Advertising purchase.
Analytics and tools (CRM, analytics, software).
Set your priorities
Identify which channels and strategies will bring the most return and invest the majority of your budget in them.
Key tip: Set aside 10-15% of your budget for testing new hypotheses.
Practical budget distribution:
30% — Advertising (Google Ads, Facebook Ads).
20% - Social networks.
20% - Content creation.
15% - Analytics.
15% - Unforeseen expenses.
Step 6. Create a content plan
Content is the heart of your marketing plan. Develop a publishing calendar that includes:
Topics and key messages.
Formats (articles, videos, social media posts).
Frequency of publications.
Practical example
If you are promoting a fitness product, your plan might include:
Weekly Instagram posts with workout tips.
Monthly YouTube videos about healthy eating.
Daily stories with recommendations.
Helpful tip:
Include theme days in your content plans: for example, “Motivation Monday” or “Tips Thursday.”
Marketing plan
Step 7. Setting up analytics and tracking KPIs
To evaluate effectiveness, define key performance indicators (KPI):
Traffic: Number of visitors to the site.
Conversions: The percentage of visitors who completed the target action.
ROI: Return on Marketing Investment.
Engagement: Interaction with content (likes, reposts, comments).
Tools: Google Analytics, CRM, marketing automation systems (e.g. HubSpot).
Analytics tips:
Set up goals in Google Analytics to track conversions.
Set up UTM tags for advertising.
Use dashboards for easy data analysis.
Step 8. Regularly review and adjust the plan
The world of marketing is dynamic, so your plan must be flexible. Conduct: