8 Practical Call-to-Action Tips to Get More Sales

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So, your business has a great website, and you have a great team behind it. You’ve spent ages getting things right and crafting a finely-tuned plan, but no one is buying what you’re selling. You have many visitors to your website, so that’s not the problem. The issue is they’re not adding anything to their carts or going to the checkout.

Turning a visitor into a paying customer requires you to ecuador phone number list take action by including a call to action (CTA). Not having one is like not having a till at a supermarket. The best part? Adding one doesn’t require a complicated sales training technique that takes ages to teach.

Here’s how to use CTAs to grow your business.

What is a Call to Action?
A call to action (CTA) is a customer prompt – either a word, phrase, or sentence – to encourage them to make a purchase. It should be persuasive, clear, and well written so it’s evident what you want the customer to do. It’s good practice to think about size, design, layout, and impact when you craft a CTA.


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Five Common Types of CTAs
Whenever you create a piece of content – a blog, social media post, or podcast – you should include a CTA. The most common types are:

Webpage buttons
Opt-in campaign buttons
Anchor text in blog posts
Buttons or text in emails