Features of promo pages
Posted: Thu Jan 23, 2025 5:28 am
Using colors that immediately catch the eye of the visitor. The background of the page is usually neutral, and all other elements are characterized by a combination of different shades to draw attention to the advertised product.
The structure is characterized by a free format of implementation. Compared to a corporate site, where a strict order of information blocks is adopted, this rule may not be applied on promo pages.
Such a site has few sections or none at all.
The promo resource line database uses interactive design. Its idea is that the elements contribute to the desire of people to spend more time on the site. Interesting surveys, information about profitable promotions and online games effectively cope with this task.
When developing a promo site, there are usually no serious requirements for functionality. Its implementation may vary, depending on how long the resource will operate, how the company intends to position itself, and what the product's theme is. If the information on the website will only be relevant for two or three months, then the customer does not need to spend money on creating complex functionality. With long-term use of the resource, high-quality solutions will prove useful, and their features are determined depending on the promoted object.
For example, when promoting smartphones on a promo site, you should make a button that, when clicked, will download a software update or a ringtone. When advertising laptops, you should make active links to computer repair services, etc.
Creating a promotional website is not a mandatory condition for doing business online. There are other ways to promote products or events. However, advertising, for example, a good movie that is shown in cinemas, or a new perfume from a famous brand is always accompanied by information on posters.
A promotional resource works no less effectively than a movie poster and always attracts the attention of Internet users. And if you intend to interest the maximum number of potential clients, then developing a site of this type is simply necessary.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Absolutely Free Internet Advertising: 19 Options
9 Types of Customer Loyalty Programs
10 Characteristic Features of a Promo Site
Let's look at the key design characteristics when creating a promotional site and the actions that need to be taken to generate interest among visitors:
Usage
The main design feature is the tasks that the promo resource faces. It is useful when the company already has a website with products, an order form and other elements necessary for communication with the audience. In this case, the goal of the pages is to tell about the product and evoke feelings in the visitor.
A promo site can also function as a separate website for an organization. On it, the presentation is of primary importance. The resource contains a link to the main website, and the emphasis is on a detailed description of the product, service, event, and the visitor performing the desired action.
Features of the promo site
Simplicity of content
When developing, it is necessary to take into account that for easy perception of advertising information, the material on the pages should be simple. Therefore, make descriptions to the point and do not use too long texts.
For example, the café website presents a short story about the establishment, and photographs of its interior are uploaded. The resource visitor can also view the menu for ordering. The content is placed in an optimal volume and does not strain when reading.
Remember that the target audience should easily understand the content of the site. Despite the creative and unique approach to creating a promo resource, usability always comes first.
Large product photos
Since the emphasis when creating a design for a promo site is on visual design, working with pictures requires a special approach. As a rule, the development of pages is entrusted to a professional photographer.
Large images on the first screen, a gallery of photos, high-quality illustrations - thanks to them, the visitor will be able to better understand what the product actually looks like.
Before choosing pictures, it is necessary to take into account a number of requirements:
It is advisable not to use stock photos. The purpose of a promotional resource is to present a certain product. The presence of unrealistic photos will lead to a decrease in trust in the organization.
Upload only high-quality photos. This will help to make the right impression on customers, and they will take the product seriously. High-resolution images without extraneous elements will receive a positive response from visitors and will contribute to trust.
Keep to the chosen style. When developing a design, all elements should be harmonious with each other. If the images are not related to each other or contradict the dominant colors, the reaction to the product and the site as a whole will be negative or, at best, neutral.
When the creator of a promotional site does not have the opportunity to use high-quality photos, he has to make do with stock images. In this case, you should choose the highest quality ones. Also, avoid themes that are used too often on the Internet, for example, a phone operator talking, entrepreneurs with a Hollywood smile, etc.
The structure is characterized by a free format of implementation. Compared to a corporate site, where a strict order of information blocks is adopted, this rule may not be applied on promo pages.
Such a site has few sections or none at all.
The promo resource line database uses interactive design. Its idea is that the elements contribute to the desire of people to spend more time on the site. Interesting surveys, information about profitable promotions and online games effectively cope with this task.
When developing a promo site, there are usually no serious requirements for functionality. Its implementation may vary, depending on how long the resource will operate, how the company intends to position itself, and what the product's theme is. If the information on the website will only be relevant for two or three months, then the customer does not need to spend money on creating complex functionality. With long-term use of the resource, high-quality solutions will prove useful, and their features are determined depending on the promoted object.
For example, when promoting smartphones on a promo site, you should make a button that, when clicked, will download a software update or a ringtone. When advertising laptops, you should make active links to computer repair services, etc.
Creating a promotional website is not a mandatory condition for doing business online. There are other ways to promote products or events. However, advertising, for example, a good movie that is shown in cinemas, or a new perfume from a famous brand is always accompanied by information on posters.
A promotional resource works no less effectively than a movie poster and always attracts the attention of Internet users. And if you intend to interest the maximum number of potential clients, then developing a site of this type is simply necessary.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Absolutely Free Internet Advertising: 19 Options
9 Types of Customer Loyalty Programs
10 Characteristic Features of a Promo Site
Let's look at the key design characteristics when creating a promotional site and the actions that need to be taken to generate interest among visitors:
Usage
The main design feature is the tasks that the promo resource faces. It is useful when the company already has a website with products, an order form and other elements necessary for communication with the audience. In this case, the goal of the pages is to tell about the product and evoke feelings in the visitor.
A promo site can also function as a separate website for an organization. On it, the presentation is of primary importance. The resource contains a link to the main website, and the emphasis is on a detailed description of the product, service, event, and the visitor performing the desired action.
Features of the promo site
Simplicity of content
When developing, it is necessary to take into account that for easy perception of advertising information, the material on the pages should be simple. Therefore, make descriptions to the point and do not use too long texts.
For example, the café website presents a short story about the establishment, and photographs of its interior are uploaded. The resource visitor can also view the menu for ordering. The content is placed in an optimal volume and does not strain when reading.
Remember that the target audience should easily understand the content of the site. Despite the creative and unique approach to creating a promo resource, usability always comes first.
Large product photos
Since the emphasis when creating a design for a promo site is on visual design, working with pictures requires a special approach. As a rule, the development of pages is entrusted to a professional photographer.
Large images on the first screen, a gallery of photos, high-quality illustrations - thanks to them, the visitor will be able to better understand what the product actually looks like.
Before choosing pictures, it is necessary to take into account a number of requirements:
It is advisable not to use stock photos. The purpose of a promotional resource is to present a certain product. The presence of unrealistic photos will lead to a decrease in trust in the organization.
Upload only high-quality photos. This will help to make the right impression on customers, and they will take the product seriously. High-resolution images without extraneous elements will receive a positive response from visitors and will contribute to trust.
Keep to the chosen style. When developing a design, all elements should be harmonious with each other. If the images are not related to each other or contradict the dominant colors, the reaction to the product and the site as a whole will be negative or, at best, neutral.
When the creator of a promotional site does not have the opportunity to use high-quality photos, he has to make do with stock images. In this case, you should choose the highest quality ones. Also, avoid themes that are used too often on the Internet, for example, a phone operator talking, entrepreneurs with a Hollywood smile, etc.