Once you've segmented your list, you can create content that matches each segment
Posted: Thu Jan 23, 2025 5:28 am
Segmented campaigns can lead to a 760% increase in revenue. Marketingautomation toolslike MailChimp can help you with segmentation. But first you need to follow the steps.
First you need to identify your audience groups. This is pretty easy once you have a buyer persona. Your email segments should be based on them.
Let's look at an example. The following emails are dominican republic phone number list co-branded emails targeting two different customer groups:
source
The example above from Close.io targets startups that are more interested in sales. They are also somewhere at the top of the sales funnel, where they are getting to know the company.
On the other hand, the example below targets recipients who are already near the bottom of the funnel and are looking for CRM software:
source
You can be as detailed as possible with your segmentation. However, keep in mind that the more email segments you have, the more content you need. So if you're a one-person marketing team, it might be best to stick with your primary segments until you get more people to help you create other content.
5. Ask for recommendations
First you need to identify your audience groups. This is pretty easy once you have a buyer persona. Your email segments should be based on them.
Let's look at an example. The following emails are dominican republic phone number list co-branded emails targeting two different customer groups:
source
The example above from Close.io targets startups that are more interested in sales. They are also somewhere at the top of the sales funnel, where they are getting to know the company.
On the other hand, the example below targets recipients who are already near the bottom of the funnel and are looking for CRM software:
source
You can be as detailed as possible with your segmentation. However, keep in mind that the more email segments you have, the more content you need. So if you're a one-person marketing team, it might be best to stick with your primary segments until you get more people to help you create other content.
5. Ask for recommendations