Email marketing strategy

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Email marketing strategy continues to be a digital marketing trend in 2024, but not just any chain of messages. The ones that really have power are personalized emails.

Marketing trends for 2024: How can you achieve total personalization in email marketing?
Segmentation : Classify subscribers into groups based on interests, purchasing behaviors, or demographics to send more relevant messages.
Rich databases : Using detailed databases that include user-specific information, such as purchase history and preferences, to personalize messages. This is a very, very, very important marketing trend for 2024. Don't ignore it!
Personalized copywriting: create texts that address the reader directly, using their network marketing contact database name and references to their interests or past interactions with the brand. Remember to always comply with data protection regulations.
Smart automation: Implement automation tools that adjust email content and timing based on user interaction with previous emails.
A/B Testing: Run A/B tests across different segments to better understand what type of content resonates most with each group.
Continuous feedback : Request and use user feedback to adjust and improve personalization in future campaigns.
Tik Tok for business
This year, you need to get the idea out of your head that Tik Tok is not for businesses. TikTok is not just a social network for viral videos and dances, it is an indispensable marketing tool for businesses.

The key lies in its unique algorithm , which allows brands to reach specific audiences with great precision. In addition, TikTok’s creative and authentic nature facilitates a very special connection with users, which is vital for building trust and brand recognition.

Businesses that leverage TikTok can create innovative campaigns , engage directly with their customers, and stay ahead of the curve in a digital marketplace that, as you know, is fierce.


Prioritizing User Generated Content (UGC)
User Generated Content (UGC) has become the king of digital marketing.

Think of it this way: it's like when your friends recommend a restaurant to you. You trust them more than an ad. Brands are catching on and are now looking to consumers to tell their own stories .

For example, imagine you own a sneaker brand. Instead of just showing your own ads, you encourage your customers to share photos of themselves running in your shoes on Instagram. This way, each photo is a testament to the quality and style of your product. It’s like having an army of micro-influencers raving about you – for free!

Websites with a 10/10 user experience
This means that navigation should be easy and intuitive, the design attractive and information quickly accessible. It's all about ensuring that visitors find what they're looking for effortlessly and enjoy their time on the site, which increases the chances of them coming back and becoming customers. Our online store design service is ready to offer you this.

mistakes you are making on your website, we recommend you download our exclusive checklist by clicking HERE .

Focus on the shopping experience
What do we mean by this marketing trend for 2024 ? We are talking about improving every aspect of customer interaction with your brand during the purchasing process. This covers everything from the first contact with the product or service to after-sales service.

What else makes a good shopping experience?
A good shopping experience includes many things, like the ones we have listed. The key is to find something that improves the shopping experience, that goes beyond the norm and is “groundbreaking” to outperform your competitors .

Intuitive web navigation
Simple payment process
Effective customer service
Personalization of products and offers
Clear product information
Flexible shipping options
Friendly return policy
Data security
Post-Purchase Marketing
Attractive and responsive design