How to adapt these tips to different conditions

[babyrazia113]

For large companies: Using corporate solutions to integrate with EPP will help minimize manual labor. You can also hire consultants to set up all processes, which will increase accuracy and speed.
For small and medium businesses: It is important to focus on simple but effective solutions. For example, using third-party services for advertising registration, rather than creating your own solutions. This will save resources and time.
What results will follow from using these recommendations?
Reduced time spent on marking.
Reducing the risk of receiving fines and other sanctions.
Increased audience trust through compliance with legal regulations.
advertising marking
Question and Answer
1. Will all advertising need to be labeled in 2025?
Yes, according to changes in legislation, all types of advertising distributed via digital channels must be marked in the Unified Advertising Register (UAR). This applies to both text and video materials uruguay whatsapp number data posted on the Internet, television and radio, as well as outdoor advertising. The only exceptions are those advertising materials that are not subject to mandatory registration, such as advertising of personal goods and services that are not of a commercial nature.
2. How to get the advertising ID correctly?
The advertising identifier (token) is automatically generated when data is submitted to the EPP system. To do this, you need to register an account on the Roskomnadzor platform, specify data about the advertiser and advertising platforms. After that, the system will create a unique token for each advertising campaign, which must be integrated into advertising materials.
3. What to do if the ad does not have a token?
If advertising materials do not contain a token, such ads may be considered a violation of the law. In this case, the advertiser risks receiving a fine. To avoid such situations, it is important to check all advertising materials for tokens in advance, especially when preparing large advertising campaigns.
4. What fines may be imposed for lack of marking?
Fines are provided for violation of advertising labeling rules in Russia. For legal entities, the fine amount may vary from 100,000 to 500,000 rubles, for individual entrepreneurs - from 20,000 to 50,000 rubles. In case of repeated violations, fines may be increased. Blocking of advertising materials is also possible, which will lead to losses in coverage and income.
5. How to avoid mistakes when labeling advertisements?
To avoid mistakes, it is important: