Other strategies for testing

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You can also run retargeting ads to people who abandoned their cart. The ad should remind them of what they almost bought. Of course, you can only run ads if you can generate a return on your advertising investment. This is harder to achieve, which is why fewer companies use paid retargeting.

So far, we've covered a number of tips you can apply to improve your eCommerce checkout rate. However, there are many other minor tweaks and changes you can make to increase your ecommerce conversion rate.

It's obvious to try to reduce page load time. You can check your page load speed using tools like GTMetrix or Google PageSpeed ​​Insights.


The tool offers a list of recommendations you can colombia phone number list implement to improve load timeson the mobile phoneand desktop. You may need a developer to implement some of the recommendations.

Trying to improve your search rankings for keywords relevant to your product offerings can also increase conversion rates. You'll need to optimize your product pages andcreate guest poststhat will provide value to your readers.

A blog will help you build those backlinks you need to rank your content. You can use the backlink analysis tool to track your performance and improve your content marketing campaigns.

Last tip forimprove cart abandonment rateis probably the most complex. This includes reducing delivery times. Reducing shipping times is becoming an increasingly important differentiator. Large companies such as Amazon and Alibaba are trying to do everything possible to deliver products to consumers in the minimum time frame.