The pandemic has brought about a major shift in shopping habits that has occurred almost overnight

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While HTML email marketing campaigns look clean and polished, plain text emails are much closer to a friendly text message that someone close to you would send you. It creates a sense of trust and loyalty that even the best design won't convey.

You can experiment with campaigns that have beautiful design and plain text and see what converts better in the long run. This will help you enrich the data in your customer database and make educated decisions.

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Consumers are no longer concerned about what cameroon phone number list brick-and-mortar stores offer and are less cautious when shopping online.

This change was expected, but no one was prepared for it to happen as quickly and on such a massive scale as this, meaning that retailers must adapt quickly.

Email marketing for e-commerce needs to follow suit as it is a fast-growing medium while remaining cost-effective. In the future, beyond 2022, we will certainly see this medium grow and provide more relevant experiences, with checkouts integrated into the email itself or even AR and VR options that users can experience on the go.click on CTA.

However, one thing is certain: email marketing will not lose its edge in the post-pandemic era.

The author was:

Téa Liarokapi is a senior content writer for Moosend, an email marketing and marketing automation platform, and an obsessive writer in general. In her spare time, she tries to find new ways to fit more books on her bookshelf and ideas for content – ​​and cats – to play with.