Landing pages are web pages designed to convert visitors

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Lead nurturing : Lead nurturing is the process of building relationships with contacts and accompanying them in their purchasing process by delivering useful, valuable content tailored to their interests, in order to encourage them to move towards a certain action. Email marketing tools are often used.

Lead scoring : Score or rating established based on a user's interactions with the brand (downloads, visits to specific pages, level of response to emails, etc.), to determine whether a lead is ready to purchase.


Content marketing : Content marketing is a ceo email list strategic approach focused on creating and distributing valuable, relevant and consistent information to attract and retain a specific audience.

Inbound methodology : The new inbound methodology consists of three phases: attract, interact and delight. Its objective is to attract unknown users and lead them step by step to become visitors, leads, customers and brand promoters.



NPS : The Net Promoter Score (NPS) is an index that allows to identify the prescribers of a brand and to evaluate the user experience and the level of satisfaction of current customers. With the help of surveys, three categories of customers are established: prescribers, passives and detractors.


SMART Objective : The word SMART is an acronym that refers to the five characteristics that a marketing objective must have to be smart: specific, measurable, attainable, relevant and timely.

Offer : Content created so that the buyer persona or ideal client can resolve any of their doubts or needs. The brand provides valuable content in exchange for the user's contact information.



Thank you page : In a traditional conversion process, which begins with a call to action (CTA) and continues with a landing page , the last step is the thank you page . Once the user has provided their details and becomes a lead, this page delivers the offer to the user, thanks them for their interest, and offers additional content to move them forward in the purchasing process.

Personalization : In so-called contextual marketing, it is important to adapt the content to the specific objectives and interests of the user. As information is obtained about potential customers, messages are personalized and segmented based on their needs.



Qualified lead : Qualified leads are those contacts who have informed themselves about your products or services, have provided their personal data and have shown interest in finding out more. There are two versions: MQL for marketing and SQL for sales.



Social media : One of the most popular elements of inbound campaigns. Among many other functions, social media allows brands to distribute, give greater visibility and make viral content created by brands.

ROI : Return on Investment ( ROI) is the economic value generated by one or more marketing actions in relation to the investment made. It is measured as a percentage and can give a positive result (profits) or negative result (losses).