Teleshopping still exists in the modern world, but it no longer works the way you imagine. It uses special PR technologies.
Delivery Agent has signed several contracts with news stations, leading TV networks, cable channels to provide them with its ShopTV platform (a service for purchasing goods from TV shows) through smart applications. This technology is one of the examples of successful multi-channel marketing, where Delivery Agent combined shopping, TV and mobile interaction channels using modern methods.
Delivery Agent
When developing advertising ios database technologies on the Internet, it is worth paying attention to the Delivery Agent methods. After all, it destroys the barrier between the consumer and advertising: a TV viewer who sees, for example, a jacket of a morning TV show host will be able not only to find out what brand it is, but also to order the same one for himself using an application on his phone.
To improve the properties of media shopping, Delivery Agent has entered into an agreement with Sony to combine two technologies – ShopTV and SideView (a mobile application for interaction with a TV).
SideView offers a dynamic graphical interface so that the user can control the TV device, watch the TV program and launch built-in applications. The integration of SideView and ShopTV allows you to explore the assortment and buy the products you like, shown in the advertisement or on the TV show. SideView can be installed on any device with the Apple IOS and Google Android operating systems, to date the application has been downloaded by more than 4,000,000 users.
Delivery Agent's contextual database is patented, it identifies products similar to those shown on a channel, in a show or episode, in a scene, in an advertisement or on a character, and then displays them in the application. A person can immediately choose what he likes and make a purchase.
The partnership with Sony will modernize automatic content recognition (ACR) technologies, which Delivery Agent says will be important for TV sales. Advertisers, content creators and TV networks have combined their programs with a digital fingerprint that allows the TV to interact with mobile devices.
Take a cable channel (HBO) as an example. When the ACR code is implemented, it will recognize the Targaryen family three-headed dragon pin in an episode of Game of Thrones (TV series) and offer to buy it, showing detailed information. Those users of the system who fill in the payment and address information will have access to the quick order function.
Retailers will also have this option, which will display a form for purchasing a product when the viewer sees its advertisement.
What advantages will this technology bring to working with conversion?
The use of the Delivery Agent advertising technology is not directly related to the online store, and the method is undergoing many improvements, but perhaps in the future it will be used for native advertising, remarketing and PR. Built-in display of goods has already become part of PR technologies and is widely used by clothing retailers: the buyer has only seen the blouse, but can already see information about other things worn by the model.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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