What is the scope of HubSpot as an email marketing platform?

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HubSpot allows you to create email campaigns from the data you collect to deliver personalized experiences and content.

In addition to considering lead characteristics, it can be contextually integrated into customer experiences with your company.

It also allows you to edit emails using a system of editable templates. The paid versions have extra features such as results control and dynamic sending schedules.

By automating lead capture and generating personalized interaction histories, you can effectively and permanently maintain contact. Using these tools, you can add specific data to emails to achieve a less robotic approach to your customers.

For complete follow-up, HubSpot has internal notifications and alerts taiwan whatsapp resource that can be triggered when leads perform important actions. This way, personalized follow-up can be done to take action in time.

Advantages and disadvantages
Finally, we review the pros and cons of incorporating HubSpot into your digital marketing strategies .

Advantages:

It has a wide variety of marketing services and the ability to integrate with tools from other platforms.
It allows you to track traffic on your website and customer journeys, information that is of great value for personalizing content.
Disadvantages:

As it is a platform that combines several services, it is somewhat complex at first, as there are many features that you must learn to use to get the most out of it.
Most of the training content is written in English.
MailChimp

MailChimp is a service that focuses its functions on automation and the creation of e-mail marketing campaigns.