How to interpret these results?

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Knowing whether your opening rate is high or low will allow you to make adjustments throughout your planning, always with the goal of increasing sales and building customer loyalty.

A low conversion rate may indicate that you are not segmenting your audience correctly, meaning that your efforts are focused on reaching customers who are not ideal and are not interested in your products or services.

With this information, you need to review your entire planning. In addition, you should redo a target audience survey with current and existing customers in the market to correctly define your target.

This metric will also allow you to analyze your content in relation to uk whatsapp resource topic, language, and format. For example, if you send an ebook to a list of contacts and you notice that the conversion rate is low, it may be that the material is not interesting for your buyer persona.

So what should you do? Review your target audience’s interests, desires, and problems and create content based on that information, also focusing on the call to action .

Now, if you notice that your email opening rate is low, it may be that the subject line is not attractive. You need to build sentences that arouse your customers' curiosity and encourage them to open those emails.

Another important point to consider when looking at the conversion rate is the timing and period of sending. You need to identify at what time of day your target audience is most likely to open emails and also what is the ideal period to send them. Is it 3 days in 3 days? Weekly? etc.

If your conversion rate is high, great! This is a sign that your strategy is in line with the objectives of your business and your customers. However, it is very important that you constantly monitor this metric so that you can follow the changes in behavior and interests of your target audience.