Let's list some easy-to-set-up and at the same time free description generators:
"Pixel Tools". Allows you to work with both Yandex and It takes into account all the requirements and capabilities of search engines, creating an optimal HTML code. It is possible to add 2 sections and smiles, which are supported by all administrative platforms of websites.
Saney. You need to enter the band database necessary data, after which the service will demonstrate how it looks in Google. In addition to the classic title, description and breadcrumb tags, there is a list of special characters.
SD. A very simple generator that shows snippets from both Yandex and Google.
This information will be useful for those who write articles. If you look at the description as ordinary users look at them, you will be able to identify weak points and work on them.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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16 ways to influence the formation of a snippet
Manipulating the snippet title
The title of the document itself (Title) is usually used in the search results header. If its length exceeds the allowed size, then the PM selects the most suitable text fragment for the query.
Important! Include a keyword in the title, but do not forget about the norms of the Russian language. The title should be readable and call to action. Seeing it, the user can immediately understand what will be on the page itself.
Setting up snippet text
For Yandex. When creating a page description, this search engine takes all the text fragments that contain the words from the query. Then each such part is divided into several more (for example, with keywords at the beginning, at the end and in the middle). After that, Yandex compares them and selects the most suitable option. It is this one that will be included in the snippet.
Setting up snippet text
For Google. This search engine creates a snippet from the site description — the description meta tag. If it is not created or if it contains irrelevant text, then the most suitable fragment of the resource section text will be used for the snippet.
Important! The page description for Google must be relevant. However, even if this condition is met, the search engine may use some other data.