Often, these formulas are merely communicative and have nothing to do with the real practices of companies, which continue to produce products that pollute or do not respect the environment. This practice is known as Greenwashing .
Throughout this article, we invite you to free philippine number for whatsapp discover everything about this sales strategy: what it is, how it works, why it is best to avoid it, and some examples.
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What is Greenwashing?
Greenwashing is a marketing strategy or practice used by some companies, which consists of showing the audience that they are respectful of the environment when presenting their products or services. This strategy, in the end, is a deception because, in essence, neither the processes nor the products or services they offer to their public are respectful of the environment.
It is simply a way of selling the public a 'false' corporate social responsibility that is never reflected in the company's policies or culture.
How Greenwashing Works
In order to understand how it works, it is essential that you know the main ways to carry out this marketing strategy:
Green marketing
Green marketing is the type of marketing that uses the color green to convey to the audience a commitment to the environment. It is the way that many companies and businesses connect with their most environmentally responsible audience. However, in many cases, the use of the color green does not correspond to changes in the company's policies or culture; they simply rely on this color and images of natural environments to convey that they are respectful of the environment around us.
Attacking the subconscious
They attack the subconscious with marketing strategies in which they show eco-friendly products, appropriating an image that does not correspond to reality, since they do not normally use sustainable production methods. This form of carrying out Greenwashing is closely related to “green” marketing, since with the use of this color and elements of nature the company tries to attack the subconscious of consumers, making them believe that certain sustainability values prevail in the company.