What is Online Reputation?

[suhasini523]

You probably have an idea of ​​what online reputation is. However, there are many people who have the wrong idea about this term. So, what is online reputation? The first thing you need to know is that it is not simply about the number of social shares you have or the opinions others have about you.

Online reputation involves a set of factors that symbolize the prestige of your brand or person on the Internet .

This “prestige” is formed by the users or consumers themselves , so it is vitally important that you take care of it, since you will not be able to easily change a negative view.

It can also be said that online reputation is the image that a company, person or institution has on the Internet. But, beyond the image projected by the brand itself, online reputation is created from the comments and opinions of third parties on online channels: social networks, blogs, forums, etc.

Some of the keys to maintaining a good online reputation are having lithuania whatsapp number database well-positioned content, being transparent and listening carefully to what your audience says .

Below I will give you some information that will help you understand the importance of a good online reputation and why you should manage it:

More than 50% of customers often leave reviews (online evaluations), while 34% look for information regarding prices and discounts.
More than 60% of customers rely on comments (online reviews) when choosing a product or service.
The rating that users give your company online can increase your income by 5% to 9%.
Therefore, taking advantage of your business's online reputation will not only help you promote your brand positively on various digital channels, but it is also a determining factor in increasing your competitive advantage and attracting more customers.

Now that you are clear about what online reputation is and how important it is for your business, we will tell you how you can improve it. Let's see: