A “virtual influencer” is a digital entity that has the appearance and simulates the behavior of a human being within social networks such as Instagram or TikTok. To better understand this concept, let’s look at the example of the influencer “Aitana Lopez”:
Virtual influencer
Instagram profile of virtual influencer Aitana Lopez ( @ phone lookup philippines fit_aitana ).
The image of this character is created entirely with generative artificial intelligence (we recommend you read our article on The 6 most important trends in AI for 2025 ). As you can see, her appearance is quite realistic and she even has her own “personality”. In the description of her profile on Instagram we can read that she likes video games and fitness. In fact, thanks to her more than 334 thousand followers on Instagram, she is considered a true influencer in the world of fitness and fashion.
Their content is as human as that of any real person.
Virtual influencers created with generative AI
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