SEO writing: some practical tips

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At this point, it goes without saying that all of our content should be SEO-oriented. Although it is clear that writing is not the only factor (nor the most important) that intervenes when it comes to positioning our website, it is an aspect that is important to take care of if we want to appear in the top positions on Google. In the end, everything counts.

Before you start writing any article, the first thing you should do is be clear about which keywords you want to rank for . That is, which words you want users to use to find your content. Ideally, these keywords should be placed in the first paragraphs of our article. Of course, it is not a question of saturating the text and making it incomprehensible. Texts must be read by mlm marketing list people, not by robots. The condensation of keywords in the text must be as natural as possible , using synonyms and similar expressions. The ideal repetition of the keyword could be between 2 and 4 times for every 100 words, although this is not an exact science. And as we said, always with logic.



Likewise, keywords must be included in the title, which should not exceed 70 characters. In this regard, it should be noted that this should be a catchy title that encourages the user to continue reading your article. With the large amount of information circulating on the Internet, it is very important to know how to stand out from the rest of the articles, and the title of our post plays a very important role.

On the other hand, we must not forget that the title must be correctly tagged using the H1 and H2 tags . The H1 tag is used for titles and the H2 tag is similar to the H1 tag, but is used for subtitles. If you want more information on how to use them correctly , I recommend you take a look at this article.

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The use of bold should always be aimed at highlighting the content of the text and making it easier for the user to read. Considering that the type of reading that people do on the Internet is diagonal, it doesn't hurt to make the job easier.

As we have already mentioned, the minimum length of the texts should be 300 words and include links , both to other articles that we have published and to external pages that help to expand the content of our article.

Adding images and videos is a highly valued plus by Google when it comes to positioning our content. Without forgetting the metadata , since these provide very valuable information when it comes to positioning our content. In this sense, we should try to avoid using images with file names like IMG0345.jpg, and designate them using the name of the company or product or the word we want to position. The name of the image file is, along with the caption, one of the most important metadata. Another point to keep in mind is the use of the ALT attribute that is used in HTML code to describe the content of the images.

Some aspects to consider, beyond SEO, are spelling, grammar, originality of the text, use of short paragraphs and sentences (1 idea per paragraph), who it is addressed to and consequently what tone to use (formal, informal). Also, following a journalistic perspective, in the first paragraphs we should try to include information that answers the questions what, who, how, where, when and why (the 6Ws of journalism).