Beginner’s Guide To Web Push Notifications [2018 Ultimate Guide]
Posted: Wed Jan 22, 2025 10:04 am
Web push, while no longer considered brand new, is still an innovative marketing channel that has been rapidly gaining attention and credibility as one of the most effective and powerful ways to re-engage website visitors. There is a lot to learn about this form of digital marketing, especially if you are new to the world of web push. Thankfully, we have put together this guide that will walk you through all you need to know about website push notifications including what they are, how they are installed, how to send them, and more.
What are web push notifications?
Let’s start off with the basics. Website push notifications are short messages that are sent to users that have opted in to receive them (more on that process later). They have the same look as push notifications you are used to seeing on your smartphone, but instead are sent and received on desktop or laptop computers (as well as mobile devices). These messages feature an icon, some text, a call-to-action, and in some cases, a push notification image.
Web Push Notifications on Desktop and Mobile Devices
How web push notifications look on desktop and mobile devices
As you can see, website push notifications look and operate exactly the same as push notifications you are used to seeing. However, with push notifications you are restricted to sending messages to mobile devices, but with web push, you can target your audience both on mobile and desktop devices. In fact, users do not even have to have italy telemarketing data their browser open in order to view your notification. This increased visibility is just part of what makes web push such a powerful marketing tool. Website push notifications are currently supported on these browsers: Chrome, Safari, Firefox, Opera, and Samsung Internet.
Aimtell Supported Browsers
How are they installed?
Here’s something else to fall in love with when it comes to web push: it is incredibly easy to install these notifications- both for companies using them and for users who wish to receive them. We’ll talk more later about the process for customers, but for now let’s focus on the other end of things. There are three ways you may install Aimtell push notifications:
Shopify app: If you run a store on Shopify, the easiest way to install website push notifications is through our Aimtell app located on the Shopify App Store. Read our walkthrough of this process for help with installation.
WordPress plugin: For those of you running your site via WordPress, you can easily add website push notifications via our Aimtell WordPress plugin. For help setting this up, read our walkthrough.
Manually: The final way to install Aimtell website push notifications is manually. While this process is slightly more involved than using our app or plugin, it is still very simple and only involves adding our tracking code via a few lines of javascript. Read our step by step guide and you’ll be up and running in minutes.
What do you do after installing?
After you have set up and installed Aimtell comes the fun part: creating and sending out your campaigns! You will manage all of your web push campaigns via your Aimtell dashboard.
Web Push Notifications Opt-In
Opting in to web push notifications is easy
Once you have installed Aimtell, users visiting your website will start being prompted to subscribe to your notifications. Here’s the good news: it only takes one click to turn a user into a subscriber.
What are web push notifications?
Let’s start off with the basics. Website push notifications are short messages that are sent to users that have opted in to receive them (more on that process later). They have the same look as push notifications you are used to seeing on your smartphone, but instead are sent and received on desktop or laptop computers (as well as mobile devices). These messages feature an icon, some text, a call-to-action, and in some cases, a push notification image.
Web Push Notifications on Desktop and Mobile Devices
How web push notifications look on desktop and mobile devices
As you can see, website push notifications look and operate exactly the same as push notifications you are used to seeing. However, with push notifications you are restricted to sending messages to mobile devices, but with web push, you can target your audience both on mobile and desktop devices. In fact, users do not even have to have italy telemarketing data their browser open in order to view your notification. This increased visibility is just part of what makes web push such a powerful marketing tool. Website push notifications are currently supported on these browsers: Chrome, Safari, Firefox, Opera, and Samsung Internet.
Aimtell Supported Browsers
How are they installed?
Here’s something else to fall in love with when it comes to web push: it is incredibly easy to install these notifications- both for companies using them and for users who wish to receive them. We’ll talk more later about the process for customers, but for now let’s focus on the other end of things. There are three ways you may install Aimtell push notifications:
Shopify app: If you run a store on Shopify, the easiest way to install website push notifications is through our Aimtell app located on the Shopify App Store. Read our walkthrough of this process for help with installation.
WordPress plugin: For those of you running your site via WordPress, you can easily add website push notifications via our Aimtell WordPress plugin. For help setting this up, read our walkthrough.
Manually: The final way to install Aimtell website push notifications is manually. While this process is slightly more involved than using our app or plugin, it is still very simple and only involves adding our tracking code via a few lines of javascript. Read our step by step guide and you’ll be up and running in minutes.
What do you do after installing?
After you have set up and installed Aimtell comes the fun part: creating and sending out your campaigns! You will manage all of your web push campaigns via your Aimtell dashboard.
Web Push Notifications Opt-In
Opting in to web push notifications is easy
Once you have installed Aimtell, users visiting your website will start being prompted to subscribe to your notifications. Here’s the good news: it only takes one click to turn a user into a subscriber.